Emma Watson aka My New Girl Crush.

I am not very good at watching youtube videos. People send them to me and I save them in my email and then I never look at them. I don't know why - no one has ever sent me anything that is a chore to watch. Everything I've ever received is always delightful, humorous, and/or educational. I mean, that's the point of youtube, right?

Anyway, I had been avoiding his Emma Watson speech at the UN on her new campaign He for She because it was, like, 14 minutes long. And in my little self-serving brain I was like, "OMG, that is soooo much tiiiiime. I don't have 14 minutes to devote to Emma Watson, star of Harry Potter. I have important things to do. Like check my email. And my instagram."

Basically, I'm a jerk. Because this speech is FANTASTIC. You must watch it, if you are a human being who cares about other human beings. Here it is:

(Link here:https://www.youtube.com/watch?v=p-iFl4qhBsE)

 I'm not even a huge Harry Potter fan, but man oh man, I want to watch them all right now and go to the amusement park, just to support Emma Watson. Let me tell break it down why I liked this video so much:
  • First of all, He for She is a great idea. It's about gender equality for all. It's about getting men involved in the conversation. It's about redefining "feminist" so that it no longer has a negative connotation. As Emma says, "Fighting for women's rights has too often become synonymous with man hating." There's no reason that gender equality should be about hating one half of the population! It should be about uniting ALL of the population.
  • To that end, He for She is not just about the struggles women have to deal with - this campaign is also acutely aware of the troubles men encounter on a day to day basis. Emma talks about how both men and women should be considered sensitive...just as both men and women should be considered strong. Let's clear out these gender specific adjectives and stereotypes. As Emma says, "It is time that we all see gender as a spectrum instead of two sets of opposing ideals."
  • I love this term "inadvertent feminist" - Emma uses it to describe all the positive role models she had as a child. Her parents, her teachers, and the various adults that all encouraged her and never made her feel "less than" for being a woman. She recognizes that this is not true for a lot young women today - in many parts of the world, young women are made to feel inferior every single day, through the many tiny actions (or inactions) of people all around them. It is this sort of collective consciousness of gender in a society that truly shapes how young men and women grow up to perceive themselves and their peers. It is changing this mindset that really matters.
    • Side note: this made me realize how many inadvertent (and also not so inadvertent) feminists I had in my upbringing and how grateful for that I need to be.
  • I'm so excited about this because Emma appeals to young women and men. She is a role model for the youth of our nation(s), and her thoughts and feelings on politics will influence them. I'm thrilled that she is using her celebrity status to promote this idea of equality.
I can't wait to see more from Emma and the He for She Campaign as they move forward. If you haven't gotten enough of this awesome lady, check out Bustle's collection of favorite quotes from her speech. So inspiring!